01 May 2025
by EAIE

Resources for press and partners

Welcome to the EAIE Gothenburg 2025 press corner! Here, you can access our online press kit, which includes conference highlights and essentials for media and collaborators.

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GO-create in Gothenburg 2025

The EAIE Conference and Exhibition is the largest international higher education conference in Europe, attracting thousands of professionals from around the world. The annual event serves as a platform for the higher education community, bringing the global sector together in one place each year – a true one-stop shop for learning, networking and inspiration. 

Through 240+ cutting-edge sessions and activities, in-depth workshops, an impressive showcase of over 250+ exhibition stands and a diverse array of networking events, the EAIE Conference gives participants the opportunity to enhance their expertise, explore current trends in higher education and establish partnerships with institutions from around the world.

The EAIE Conference and Exhibition is a must-attend event for many of us working in international higher education. I like to think of it as an agora, a space for discussion and debate open to all voices and a marketplace for nurturing and exploring partnerships. A vibrant and inspiring crossroad for European and global colleagues to meet, share and create new opportunities.

Sara López Selga

EAIE President


In 2025, colleagues from across the international higher education sector will come together for the 35th Annual EAIE Conference and Exhibition. This time, we are challenging you to think about practices of collaboration, cooperation and co-creation. We will come together to GO-create in the famed hub of innovation and creativity that is Gothenburg, Sweden.

The EAIE Exhibition is more than just a trade show; it is a global meeting place of 250+ exhibitors and 1000+ organisations from around the world, including national pavilions.
Networking and partnership–building will be key focuses for many participants in the Exhibition.

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Who is attending

The largest of its kind in Europe, the EAIE Conference and Exhibition attracts leaders and decision-makers in international higher education from around the globe.

  • Rectors, vice-rectors, directors of international offices
  • Managers of international programmes
  • Educators and researchers
  • Government representatives
  • Professionals in student services, marketing and recruitment, credential evaluation, alumni relations, and more

Media to share


Conference theme: GO-create

A play on words from the term ‘co-create,’ this theme inspires us to be creative together in pursuing the future of international higher education. It is a call to action that encompasses all types of creative activities in the way we work with students and other key stakeholders, enrich international and intercultural learning experiences, strengthen partnerships and more.

GO-create also connects with the heart of Gothenburg itself, not only because of the portmanteau of Gothenburg and co-create but also because of Gothenburg’s reputation for thinking differently and creating ground-breaking sustainable designs. Participants will be inspired to examine key topics through a new lens and GO-create bold new solutions.

Notable speakers

Key sessions on timely topics

Wednesday 10 September
09:00 – 10:00
Africa–EU partnerships in higher education: Seizing new opportunities (S2.05)

Panel session

Bridging the gap between student recruitment, admissions and academic readiness (S2.08)

Panel session

Global opportunities for underserved students: Examples from a transatlantic success story (S2.16)

Panel session

11:00 – 12:30
Opening Plenary

Plenary

13:30 – 14:30
GO-create international student services with AI: From theory to practice (S3.08)

Panel session

Transatlantic collaborations: Exploring US–European partnerships with EducationUSA (S3.05)

Panel session

15:30 – 16:30
Research on the EUI: When Europeanisation meets internationalisation (S4.03)

Panel session

Shaping the future of the European Student Card Initiative (S4.02)

Panel session

A risky business: Managing risk throughout the international student journey ​ (S4.06)

Panel session

Thursday 11 September
09:30 – 10:30
Navigating responsible international partnerships in a challenging geopolitical landscape (S5.07)

Panel session

Cracking the code: What students really want (or not) from your university marketing (S5.05)

Panel session

No snake oil here: Leveraging authentic communication and internal alignment for better student outcomes (S5.08)

Panel session

11:30 – 12:30
Cooperation with enlargement countries: What's in it for me? (S6.04)

Panel session

Aligning education and employment policies to create success for international graduates in Europe (S6.05)

Panel session

14:00 – 15:00
Confronting the diversity of challenges and opportunities: International education leadership around the world (S7.05)

Panel session

Data dashboards to manage international partnerships (S7.07)

Panel session

Should I stay or should I go? International graduates at a crossroads (S7.04)

Panel session

15:30 – 16:30
Crossing creative borders: Engaging student ambassadors in EUI alliances' communication initiatives (S8.15)

Panel session

Strategic leadership in international education: Navigating government relations and sector engagement across Europe (S8.05)

Panel session

When (not only) the price is right: Successful buyer–vendor relationships in higher education marketing (S8.04)

Panel session

Friday 12 September
09:00 – 10:00
Aligning international education with employability: Data-driven approaches for the future (S9.04)

Panel session

National strategies for international education: Perspectives from Australia, Canada and the UK (S9.03)

Panel session

Policy shifts and global talent pipelines: Criticism and enthusiasm for international graduate employment (S9.14)

Panel session

Using cross-departmental collaboration and student personas to revamp marketing, recruitment and study abroad (S9.05)

Panel session

How to manage a successful summer school: Insights from established and emerging programmes (S9.07)

Panel session

10:30 – 11:30
Capacity building in higher education: New policy drivers and evolving institutional practices (S10.06)

Panel session

Maximising impact: Strategic approaches to international research partnerships (S10.11)

Panel session

Putting students at the centre: Formalising COIL leadership to support global learning for all (S10.04)

Panel session

Co-creating recognition: Connecting the dots between institutional policy and good practice (S10.02)

Panel session

Moving beyond GPA: Rethinking student selection for study abroad programmes (S10.03)

Panel session

12:00 – 13:00
Closing Plenary

Plenary

Sustainable initiatives at the conference 

At the EAIE, we want to contribute to a clean future by choosing, whenever possible, sustainable and green venues, suppliers and products. The EAIE Conference and Exhibition has an impact on the environment, but this is also where we can make the biggest difference. Here’s what we do to support this goal:

Work with sustainable venues

The Swedish Exhibition & Congress Centre (Svenska Mässan) is committed to sustainability, using wind power, web-based chemical systems, climate compensation, several ISO certificates and more.

Embrace fair trade and sustainable conference items

  • Provide biodegradable reusable coffee cups 
  • Use ecological printing paper
  • Encourage reusable water bottles and provide water stations around the venue 
  • Cooperate with Township, a company that produces the conference tote bag and supports female entrepreneurship in South Africa 

Encourage participants to make greener choices

  • Promote train travel in our communications with participants and encourage reducing CO2 emissions with CANIE.
  • Offer participants an ‘I travelled green’ sticker, both digitally and in-person to show they chose to travel sustainably. 
  • Share the #EAIEgreengoals hashtag and encourage participants to use it to spread the word about their own actions.
  • Teach participants about sustainable practices at our dedicated Sustainability Corner at the conference.
  • Organise a Netwalking activity in collaboration with local non-profits where participants spend afternoon of giving back through clean-up activities in the host city.

Examples of sessions on sustainability in international education

  • Co-creating impact: Societal engagement for t​he greater good
  • Stepping up support for green student mobility
  • Saving the planet, one pillow at a time
  • From classroom to global stage: A student-led mock COP for fair trade and climate justice

Campus Experiences

We collaborate with local universities and organise campus visits to highlight the host country’s and region’s education system. See more here.

See list of Campus Experiences

  • Jönköping University

  • University of Skövde

  • University of Gothenburg

  • Chalmers University of Technology

  • University of Borås

  • Halmstad University

  • Nordic Council of Ministers

EAIE social media channels

About the organisation 

The European Association for International Education (EAIE) is a non-profit, member-led organisation serving individuals actively involved in international higher education. The EAIE connects thousands of higher education professionals and provides a forum for professional development, information dissemination and networking, with 3000 members from Europe and around the world.

At the EAIE, fresh ideas and best practices can flourish and shape the field of internationalisation. EAIE activities are geared towards helping professionals succeed in their work. In short, the EAIE is dedicated to promoting and driving responsible international education in Europe and beyond.

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