Panel session
Learn how to unite departments and faculties towards one common goal: to better understand students’ needs, motivations and behaviours. Whether for enrolment or study abroad, by creating personas you can refresh your processes – applications and interviews – and your marketing channels. Using concrete examples from teams in Finland, the Netherlands and the United States, presenters in this session will share challenges they have overcome and the processes used to make the transition.
Topics:
Marketing and recruitment Internal stakeholder engagement
Elisabeth te Hennepe is Project Manager for International Higher Education Curriculum at Nuffic, the Dutch national organisation for internationalisation of education. In this role, she works on contributing to purposeful integration international competences and intercultural dimensions in curricula (also known as Internationalisation at Home).
Elisabeth started working in internationalisation in the winter of 2014, when she joined her university's International Office as a student-assistant. The casual student job turned into a professional passion. Over the years, she fulfilled many different roles: organising summer schools and staff training events, communication and training for mentors to international students and staff, Erasmus+ grant writing (for European Universities Alliance), crisis communications in times of COVID-19, secretary to an institutional strategic partnership, setting up a training institution on digitalisation of internationalisation processes, and, eventually, her favourites - educational policy advising and project management on IaH.
Elisabeth is passionate about higher education curriculum development, Internationalisation at Home (IaH), and policy and strategy in higher education. She has a special interest in technology and its impact on education. Additionally, outside of her higher education working hours, you will also be able to find her as a trainer and facilitator in international youth work.
