No snake oil here: Leveraging authentic communication and internal alignment for better student outcomes (S5.08)

09:30 – 10:30 CEST, 11 September 2025 ‐ 1 hour

Room: G4

Panel session

What happens when institutions overpromise and underdeliver? Misaligned marketing creates a disconnect between expectations and reality, resulting in poor student–institution fit. Why do students fall away during admissions? This session highlights key points where internal misalignment disrupts the journey, looking at how we can improve. By adopting an enrolment management approach that aligns marketing, recruitment and admissions under shared KPIs, institutions can foster cohesion and efficiency.

 

Topics:

Marketing and recruitment Admission and recognition