When (not only) the price is right: Successful buyer–vendor relationships in higher education marketing (S8.04)

15:30 – 16:30 CEST, 11 September 2025 ‐ 1 hour

Room: H2

Panel session

Universities frequently depend on service providers to reach their marketing, recruitment and admissions goals. But success takes more than just signing a contract. Building effective partnerships creates real value for both sides. In this interactive and practice-oriented session, we’ll look at both perspectives – university and vendor – and dive into proven strategies for selecting the right vendors for various tasks, fostering productive relationships and achieving shared success.

 

Topics:

Marketing and recruitment External stakeholder engagement