EAIE Glasgow 2026

🎟️ Registration required (paid)
🤝 Workshop (collaborative)
💡 Marketing and recruitment | External stakeholder engagement

By equipping staff with tools to communicate strategically on LinkedIn and beyond, institutions can extend their brand presence, build credibility and foster meaningful connections with partners and prospective students. In this workshop, you will learn to express your institution’s mission through authentic communication, turning individual voices into powerful amplifiers of institutional impact. In a context where Gen Z increasingly trusts peer voices over institutional messaging, universities can activate staff as credible ambassadors to enhance recruitment and engagement. Inspired by thought leadership practices and the ‘voice multiplier effect’ seen in employee advocacy, you will leave with a practical framework to activate your own voice as an institutional ambassador, bridging personal purpose and organisational goals for deeper engagement and impact.

Learning outcomes

• Apply the principles of thought leadership and employee advocacy to amplify institutional impact;
• Understand how to use content (articles, webinars, interviews, LinkedIn) strategically;
• Align personal voice with institutional purpose to strengthen credibility and impact;
• Develop a practical 30-day plan to activate and sustain purposeful communication.

Target audience
This workshop is designed for professionals in marketing, admissions, communications, international offices, alumni relations, and institutional leadership who want to make their personal brand more visible and influential while also amplifying the voices of colleagues within their institutions. It is relevant for anyone working with internal or external stakeholders, including partners and prospective students.

🎟️ Registration required (paid)
🤝 Workshop (collaborative)
💡 Marketing and recruitment | Internal stakeholder engagement

This workshop targets professionals in marketing, recruitment, admissions and enrolment roles and will tackle the complexities of aligning diverse organisational interests to ensure a seamless journey for international students, from initial interaction to the end of the first term. Specifically, it is based on organisational alignment, enhancing strategic enrolment management, using organisational models, offering support solutions, encouraging a customised approach, focusing on tangible outcomes and delivering actionable results. You will be provided with practical insights and tactics to enhance international student recruitment and enrolment to support internationalisation.

Learning outcomes

• Understand the concept of strategic enrolment management;
• Understand organisational models that can be used for strategic enrolment management;
• Gain insight into the application of the strategic enrolment management framework in your own organisation;
• Put these principles into practice by creating an initial framework and plan.

Target audience
This workshop is targeted at mid- to senior-level officers working in marketing or enrolment.

Are you 30 years old or younger and just starting your journey in the exciting field of international higher education? Join this exclusive speed networking session designed specifically for young professionals. Connect with other new talent in the sector and start building your global network of peers. Ease the burden of making cold contacts throughout the week by joining this facilitated session and get to know your colleagues on day one, setting up a successful week with familiar faces. Please note, this event is tailored for individuals under 30 to ensure a networking experience with contacts in similar career stages. All participants have additional networking sessions earlier in the day at 13:30 and 15:00.

How has artificial intelligence helped us create better programme descriptions – and what have we learned along the way? This poster showcases the University of Helsinki's pilot project to build an AI assistant for programme descriptions in the Finnish national application portal Studyinfo. Come hear our five top tips for moving from manual to AI: what works, what doesn't, and how we've reshaped workflows across 100+ degree programmes in three languages.

What happens to the applicant pool when an application fee is introduced? The number of applications is increasing globally, and at the University of Helsinki it increased nearly sevenfold over seven years. In 2024, the Finnish parliament decided to implement an application fee for applicants from outside the EU and the EEA, starting in spring 2025. This poster examines how the fee has impacted applicant numbers and demographics, as well as whether it has achieved its goals.

Leiden University and Studentspeak present how personalised, data-driven programme choice support helps students move from initial interest to confident enrolment. The poster demonstrates how psychometric insights and guided communication improved student clarity and strengthened key performance indicators in recruitment.

Technology is reshaping how we reach, engage with and convert prospective students in a rapidly changing landscape. This poster explores how marketing and recruitment professionals, while often facing growing workloads and shrinking budgets, can leverage the tools at their disposal to streamline their work and improve the user experience.

This poster session explores data-driven and ethical strategies for attracting and supporting international students in an era of digital transformation and global competition. Through practical insights and case studies, I will highlight how educational institutions can build authentic connections, diversify student recruitment and create sustainable strategies that go beyond numbers.

This poster synthesises shifting student demand, programme preferences and destination market competitiveness across three regions: Asia; the Middle East and North Africa; and Latin America. Based on exclusive data and insights from a Studyportals and British Council research initiative, we will highlight where demand is strongest, which subjects and delivery models are accelerating and how institutions can strategically position transnational education partnerships to improve access and impact.

The application process for international Master's programmes is one of the largest at the University of Helsinki in terms of the number of applicants and enquiries. The goal of this poster is to shed light on how enquiries have changed in recent years and how we have coped with variations in enquiry volume while our unit and university have undergone internal and organisational changes.

This poster invites you to rethink how immersive technologies such as virtual reality and avatar-based virtual worlds can enrich international higher education, connecting people in teaching, learning and recruitment. Drawing on projects by RWTH Aachen University and the German Academic Exchange Service, it challenges conventional approaches to visibility and connection in education and marketing. You can explore the virtual reality environments live using our headsets.

A Dutch initiative is aiming to boost the microchip sector across four regions, with Twente training 1600 talented people in five years. With the aim of getting students in the right place, Saxion University of Applied Sciences and the University of Twente – a research university – are collaborating with companies to showcase the potential of the Twente region. This poster reveals how collaboration fuels talent growth in the heart of the Dutch chip industry through international recruitment.

How do you promote a newly established European university alliance before its projects even begin? This poster session will share the PIONEER alliance's experience in developing and implementing its communication, dissemination and impact plan – from creating a new website, socials and ambassador-led campaigns to identifying what worked (and what didn't) in reaching diverse academic and student audiences.

With the artificial intelligence revolution well underway, we must adapt or risk losing momentum in our internationalisation efforts. Written personal statements have long provided insight into applicants and their motivations for going abroad, but generative AI can promote conformity and discourage diverse thinking. How can we change the tempo and spark creativity, encouraging applicants to find their own rhythm? Where do diversity, equity and inclusion come in?

In an effort to return study abroad participation to pre-COVID levels, Bryant University's study abroad office has started using artificial intelligence and other technologies to reach students. This poster session will showcase several of the AI platforms and tools we use, and we will share interactive examples and invite you to consider how AI could help you increase student participation in your own programmes.

✅ Included for all participants
ℹ️ Panel (informative)
💡 Marketing and recruitment | Admission and recognition

Are you looking for ways to foster positive learning collaborations and discover new approaches to working in a rapidly changing global landscape? Join this fast-paced Ignite© session, where presenters will each have just five minutes and 20 slides to share insights on topics such as setting up a joint Master’s degree programme, rethinking admissions beyond traditional pathways, global rankings, refining institutional narratives and navigating diverse national realities. Expect candid insights, global perspectives and practical inspiration. Step away from the pace of a busy conference week and join this session for practical ideas and techniques you can apply straight away.

In a world of rankings, competitive recruitment targets and media storms, how honest are universities when telling their stories? This fishbowl session will invite you to debate the fine line between persuasion and manipulation in internationalisation, explore ethical grey zones, share experiences, challenge assumptions and co-create principles for authentic and responsible messaging.

In the EDUC university alliance, students have taken over Instagram and TikTok, reshaping how we communicate. Our ambassador programme replaced the sales-driven logic of marketing with a focus on trust, authenticity and participation. The result: 235% higher organic reach and a doubling of followers. This poster shows how student-led content creation can build engagement, community and shared values across Europe.

Amid evolving student mobility trends, institutions face persistent challenges in international admissions. This session will explore trends and tools transforming credential evaluation while highlighting recent shifts, digital innovations and practical strategies to strengthen assessment, recognition and international admissions practices. Facilitators will engage you in discussions to offer globally informed, actionable guidance to navigate change and strengthen admission practices.

⭐ Thematic Committee Session

✅ Included for all participants
💡 Marketing and admissions

How can higher education institutions move beyond promoting programmes to positioning entire regions as talent hubs? This spotlight session will explore how to integrate study, research, career opportunities and lifestyle into a compelling, future-proof narrative for international students. Featuring two leading examples from France and the Netherlands, we will highlight how investor networks, startups, industry partnerships and alumni power drive talent attraction and employability.