Speakers
Begoña Pérez De Lema
Workshop
🎟️ Registration required (paid)
🤝 Workshop (collaborative)
💡 Marketing and recruitment | External stakeholder engagement
By equipping staff with tools to communicate strategically on LinkedIn and beyond, institutions can extend their brand presence, build credibility and foster meaningful connections with partners and prospective students. In this workshop, you will learn to express your institution’s mission through authentic communication, turning individual voices into powerful amplifiers of institutional impact. In a context where Gen Z increasingly trusts peer voices over institutional messaging, universities can activate staff as credible ambassadors to enhance recruitment and engagement. Inspired by thought leadership practices and the ‘voice multiplier effect’ seen in employee advocacy, you will leave with a practical framework to activate your own voice as an institutional ambassador, bridging personal purpose and organisational goals for deeper engagement and impact.
Learning outcomes
Target audience
This workshop is designed for professionals in marketing, admissions, communications, international offices, alumni relations, and institutional leadership who want to make their personal brand more visible and influential while also amplifying the voices of colleagues within their institutions. It is relevant for anyone working with internal or external stakeholders, including partners and prospective students.
