The trust funnel: How students reframed our social media strategy (221)

14:30 – 16:00 BST, 9 September 2026 ‐ 1 hour 30 mins

Room: Poster Area 02, SEC Centre, Ground floor

Poster

✅ Included for all participants
💬 Poster (conversational)
💡 European Universities Initiative | Marketing and recruitment

 

In the EDUC university alliance, students have taken over Instagram and TikTok, reshaping how we communicate. Our ambassador programme replaced the sales-driven logic of marketing with a focus on trust, authenticity and participation. The result: 235% higher organic reach and a doubling of followers. This poster shows how student-led content creation can build engagement, community and shared values across Europe.