The trust funnel: How students reframed our social media strategy (221)

14:30 – 16:00 BST, 9 September 2026 ‐ 1 hour 30 mins

Room: Poster Area 02, Argyll Foyer, Crown Plaza Hotel, Ground floor

Poster

✅ Included for all participants
💬 Poster (conversational)
💡 European Universities Initiative | Marketing and recruitment

 

In the EDUC university alliance, students have taken over Instagram and TikTok, reshaping how we communicate. Our ambassador programme replaced the sales-driven logic of marketing with a focus on trust, authenticity and participation. The result: 235% higher organic reach and a doubling of followers. This poster shows how student-led content creation can build engagement, community and shared values across Europe.

Please note, posters are divided between the SEC Centre and the Crown Plaza Hotel this year. The approximate walking time between the two locations is 4 minutes. Posters ending between 01 and 16 will be found in the SEC Centre Concourse, posters ending between 17 and 30 will be found in the Crown Plaza Hotel, Argyll Foyer.