W08: The enrolment revolution: Mastering international strategic enrolment management for higher education

09:00 – 17:00 BST, 8 September 2026 ‐ 8 hours

Room: Gala 1 & 2, Armadillo, Level 1

Workshop

🎟️ Registration required (paid)
🤝 Workshop (collaborative)
💡 Marketing and recruitment | Internal stakeholder engagement

This workshop targets professionals in marketing, recruitment, admissions and enrolment roles and will tackle the complexities of aligning diverse organisational interests to ensure a seamless journey for international students, from initial interaction to the end of the first term. Specifically, it is based on organisational alignment, enhancing strategic enrolment management, using organisational models, offering support solutions, encouraging a customised approach, focusing on tangible outcomes and delivering actionable results. You will be provided with practical insights and tactics to enhance international student recruitment and enrolment to support internationalisation.

Learning outcomes

• Understand the concept of strategic enrolment management;
• Understand organisational models that can be used for strategic enrolment management;
• Gain insight into the application of the strategic enrolment management framework in your own organisation;
• Put these principles into practice by creating an initial framework and plan.

Target audience
This workshop is targeted at mid- to senior-level officers working in marketing or enrolment.

Speakers

Jennifer Gammell

University at Buffalo, The State University of New York, United States

Monique Swennenhuis

Hanze University of Applied Sciences, Groningen, Netherlands

Find out more

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Monique Swennenhuis

Hanze University of Applied Sciences, Groningen, Netherlands

Monique Swennenhuis works as a strategic advisor international marketing and international affairs at Hanze University of Applied Sciences. She is a member of the Marketing and Recruitment steering group and has a keen interest in subjects like data driven marketing, CRM, optimization of the student journey, innovative marketing solutions and AI. 
She has delivered sessions and workshops, both in person and virtually, at a number of conferences, and is also an EAIE and NAFSA trainer. She gives trainings in international marketing subjects in various countries and contexts, loves sharing her expertise and inspiring people. In May she was elected for the new Thematic Committee on Marketing and Admissions.

: moniqueswennenhuis/