Marketing an ecosystem: Talent hub strategies for student enrolment (S4.02)

15:30 – 16:30 BST, 9 September 2026 ‐ 1 hour

Room: Gala 1 & 2, Armadillo, Level 1

Session

⭐ Thematic Committee Session

✅ Included for all participants
💡 Marketing and admissions

 

How can higher education institutions move beyond promoting programmes to positioning entire regions as talent hubs? This spotlight session will explore how to integrate study, research, career opportunities and lifestyle into a compelling, future-proof narrative for international students. Featuring two leading examples from France and the Netherlands, we will highlight how investor networks, startups, industry partnerships and alumni power drive talent attraction and employability.