Work smarter, not harder: Leveraging technology in marketing and recruitment to keep up with the rhythm of revolution (125)

09:00 – 10:30 BST, 9 September 2026 ‐ 1 hour 30 mins

Room: Poster Area 02, Argyll Foyer, Crown Plaza Hotel, Ground floor

Poster

Technology is reshaping how we reach, engage with and convert prospective students in a rapidly changing landscape. This poster explores how marketing and recruitment professionals, while often facing growing workloads and shrinking budgets, can leverage the tools at their disposal to streamline their work and improve the user experience.

Please note, posters are divided between the SEC Centre and the Crown Plaza Hotel this year. The approximate walking time between the two locations is 4 minutes. Posters ending between 01 and 16 will be found in the SEC Centre Concourse, posters ending between 17 and 30 will be found in the Crown Plaza Hotel, Argyll Foyer.

Speakers

Alexandre Looten

Maastricht University School of Business and Economics, Netherlands

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Alexandre Looten

Maastricht University School of Business and Economics, Netherlands

Alexandre is a recruitment advisor at the Maastricht University School of Business and Economics, with over 10 years of experience in Higher Education. He has worked with organizations such as the French Institute/Campus France in Athens, Studyportals, and Randstad. Alexandre is passionate about data, marketing, student recruitment, and diversity, which connects directly to his presentation on the role of marketing in fostering student diversity. He has been participating in the EAIE annual conference since 2017 in Sevilla, has joined the mentorship program last year, and is presenting for the third time.

: alexandre-looten