Pathways to practice: Strategic marketing for international student recruitment

The EAIE’s brand new e-publication series Pathways to practice offers practical and easily implementable ideas for international educators. The very first volume of the series focuses on the important issue of strategic marketing for international student recruitment. International student numbers soaring and competition among institutions keeps growing. More than ever, it’s crucial to target your marketing efforts in order to reach the students that are right for your institution and programmes. Follow author Vicky Lewis’ recipe for success to find your pathway to better practice.