Alejandra Otero

Geneva Business School, Spain
Alejandra Otero

I’m Alejandra Otero. I consider myself an intrapreneur in higher education. I am currently working as the International Marketing and Recruitment Director at Geneva Business School (Spain). I was the former Director of International Affairs at Universidad San Ignacio de Loyola (USA) and the Business Development & Admissions Manager at Paris School of Business (France). I’m also a shareholder of Study UnionInternational, study abroad agency in Colombia with 20 years of experience.

After a very enriching experience from different perspectives of the higher education industry, I became a Doctorate candidate researching on the maximization of customer experience through the personalisation of digital learning to foster international student recruitment. Also, a year ago I took the entrepreneurial path by creating NEO – Nano Education Online, an education consultancy startup specializing in internationalization, marketing and sales for higher education institutions with the aim of breaking the traditional educational mode and embracing innovative education. From being a student few years ago, to working in education management and undertaking scientific research on education has given me the ambition of becoming an educational leader and contribute to the future of education. Hopefully, joining the EAIE Marketing and Recruitment Steering group would lead me through that path.

Alejandra Otero received 25 votes.