Session 06.17

Facebook is dead: long live YouTube

  • Thursday 26 Sept
    11:30-12:30
  • Room 3E, Level 0, Messukeskus Expo and Convention Centre
  • Level: intermediate
  • Related Expert Communities Marketing and Recruitment

Privacy issues have been in the spotlight following major data breaches on traditional social media platforms, with audience activity taking a hit. The active sharing of personal data and social life updates are slowly moving to more enclosed ecosystems such as WhatsApp and Snapchat. In this changing social media landscape, there is one old player that still keeps growing: YouTube. This session will explain why online video requires a different tone and is getting more professional by the day.

Topics

  • Marketing & recruitment
  • Student experience

Chair

  • Kellie McMullin, 
    Nova Scotia Community College, Canada

Speakers

  • Maarten Dikhoff, 
    University of Groningen, Netherlands
  • Kayla Patterson, 
    GoAbroad, USA