Meltem Oktay

StudyPortals, the Netherlands
  • Areas of expertise
    • Marketing & recruitment
  • Social link
Meltem Oktay

Big data and analytics consultant for higher education

Meltem works as Senior Analytics Consultant in the analytics and consulting team at StudyPortals. She joined the company in 2011, and her initial job was to develop the UK and Turkish markets using her expertise and skills in Google Analytics. Being successful in that role, she quickly became the company’s expert on Google Analytics and Data Analysis. Besides supporting StudyPortals clients with more insight on country and discipline interest, ROI and website audits and redesign, Meltem is increasingly providing training on Google Analytics for universities across Europe. She has given a workshop at the AIEC Conference Melbourne in 2016. Meltem has studied Industrial Engineering and Management at Istanbul Yıldız Technical University and is currently studying part time Data Science at Harvard Extension School.