Mats Engblom
University of Helsinki, Finland
Mats is a marketing specialist with recent experience in the field of international student marketing and recruitment, specialising in Search Engine Marketing, student portals and agents. With too much to do and too little time to do it, Mats finds it invaluable to find good business partners that understand the needs of his institution and preferably know more than he does about what they are selling. Mats has worked as a journalist, press photographer and communications officer. He has a Bachelor’s degree in Journalism from the University of Helsinki, Finland and minored in Visual Journalism at Aalto Univeristy, Finland. Mats was elected as Chair of the Expert Community Marketing and Recruitment for the 2022–2024 term.