Joanna Kumpula

Finnish National Agency for Education (EDUFI), Finland
Joanna Kumpula

Joanna is the international marketing manager at the Finnish National Agency for Education (EDUFI) where her main tasks are in developing and managing the international Study in Finland brand. Before joining EDUFI, Joanna worked in several positions in international student marketing, recruitment and admissions in the university sector and she also managed her own university consulting agency. Joanna’s professional interests lie in service design, brand development, and content and digital marketing. Joanna has a marketing degree as well as Bachelor’s and Master’s degrees in English philology from the University of Oulu, and she has also studied in Spain and the USA. Joanna is currently Chair of the EAIE Expert Community Marketing and Recruitment.