Arnold Persoon

Navitas, the Netherlands
  • Areas of expertise
    • Marketing & recruitment
  • Social link
Arnold Persoon

Arnold Persoon has been a Board member at the EAIE since 2014 and works for Navitas as Managing Director for Europe. In this capacity, he is responsible for developing and implementing Navitas’ European Partnership Strategy. Before joining Navitas in 2017, Arnold was European Project Director at Study Group for five years and founded the ‘Holland International Study Centre’, which prepares students for studying at Dutch Universities including Groningen, Twente, VU Amsterdam, Erasmus and Tilburg University. Before moving to this position in 2012, Arnold worked as Corporate Marketing and Communications Director at Nyenrode and as International Marketing Manager at Leiden University. Arnold's background is in marketing communications. He was a founding member of the EAIE Expert Community Marketing and Recruitment, which he chaired until 2014. He has continuously contributed to EAIE activities and leadership since 2001 and was awarded the Bo Gregerson Award for Best Practice in 2009. His approach and expertise are characterised by a focus on collaboration and innovation and the use of market-driven sustainable business models as a driver of internationalisation.