Blog category: Marketing & Recruitment

Central and Eastern Europe have undergone a major transition since the fall of the Iron Curtain – so why are the region’s universities still struggling to attract international students?

Students need to know a lot in order to integrate into the university community, but often this information is not easily accessible for international students.

Tailoring your marketing efforts to the individual is a powerful way of standing out in crowded digital spaces.

University branding and reputation are about so much more than a logo and a website. It’s about your promise to the market – and it should be enduring.

Successful international student recruitment starts with building strong foundations, particularly in three key areas of the recruitment strategy.

Survey results provide insights into students’ motivations in selecting a study abroad locations and how France maintains its appeal as one of the top destinations.

Are you planning to create a new student ambassador programme or want to optimise an existing one in line with your marketing strategy? Gain 5 key tips learned from working with student content creators.