Blog category: Marketing & Recruitment

In the era of MOOCs and online certificates, higher education institutions need to stand out and bond stakeholders to their brand.

With on-campus interaction looking increasingly unlikely for the coming semester, podcasting is a great way to stay connected with Generation Z students.

Faced with travel restrictions and other obstacles to traditional recruitment methods, alumni networks are crucial in shaping the start of the student experience.

There remain more questions than answers about how the 2020–2021 academic year will play out, but one thing is certain: international student recruitment won't look the same as in years prior.

Central and Eastern Europe have undergone a major transition since the fall of the Iron Curtain – so why are the region’s universities still struggling to attract international students?

Students need to know a lot in order to integrate into the university community, but often this information is not easily accessible for international students.

Tailoring your marketing efforts to the individual is a powerful way of standing out in crowded digital spaces.

University branding and reputation are about so much more than a logo and a website. It’s about your promise to the market – and it should be enduring.

Successful international student recruitment starts with building strong foundations, particularly in three key areas of the recruitment strategy.

Survey results provide insights into students’ motivations in selecting a study abroad locations and how France maintains its appeal as one of the top destinations.

Are you planning to create a new student ambassador programme or want to optimise an existing one in line with your marketing strategy? Gain 5 key tips learned from working with student content creators.