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In this age of increasing student mobility, more and more higher education institutions on both sides of the Atlantic are beginning to pay special attention to the youngest participants on the worldwide academic stage: first-year students. Why? High impact learning experiences early on can contribute to long-term student success. Institutions are increasingly required to report performance metrics such as student retention, time-to-degree and graduate employability, so it’s no wonder that interventions like pre-first-year education abroad are becoming more attractive.
Does your university have a comprehensive overview of the mobility activities of staff and students, and of how these activities interrelate? With student and staff mobility increasing in importance, it is becoming imperative that those involved in strategic planning have a greater awareness of the mobility at their institutions. Yet strategic reflections on the many different types and aims of short- and long-term mobility are far from universal. Few institutions are equipped to respond to the growing conviction that mobility should be measured and evaluated.
Have you recently started working in a managing position in an international office? Then you are undoubtedly faced with many challenges and issues: interesting ones and annoying ones. You will of course be competent enough to cope with the majority of these challenges yourself. However, there is always one issue that keeps on returning on your desk, that continues to chase you during the day or perhaps haunt you during the night. It could be related to strategy, organisation models, managing people, finance, time management, communication etc, perhaps even one of the following:
As international student mobility keeps growing all over the world, recruitment activities are changing. Meeting prospective students face-to-face at events and fairs, though still important, is starting to give way in importance to online marketing and social media. The international higher education marketing world is abuzz with training and best practices in online marketing, social media, QR codes, mobile apps, and more.
Higher education institutions in continental Europe have been trying to define the role of alumni relations in their advancement strategies. While many institutions have incorporated alumni relations into their operational activities, these programmes have not undergone the same phases of development that their counterparts in North America or the UK have. What roles do cultural and institutional contexts play in shaping alumni relations strategies? What are the challenges facing alumni relations offices today?
The 24th Annual EAIE conference has come to an end. The theme 'Rethinking education, reshaping economies' ran through it all. For me a few things really stood out. Our keynote speaker at the Opening Plenary, Professor Sugata Mitra really challenged the concept of education and had all of us rethink education. Are we really doing it right? Are we being too protective of our old structures? The time when the teacher was the holder of supreme knowledge is over - knowledge is now accessible to all in a very different way - the teacher needs to be the mentor guiding the students, directing them to knowledge, with critical thinking, always questioning the facts.
A brand new charter advocating international students’ rights has been adopted at the 24th Annual EAIE Conference.
The International Student Mobility Charter was developed in response to the significant increase in the number of students moving abroad to study and their ensuing need for improved rights and welfare.
The landscape of international higher education is constantly changing. Our task – as scholars of international education, as well as practitioners who need to understand international education – is to identify the most important and decisive paths to take. What are the trend lines in international education that will shape everything else?
Social media isn’t rocket science, you just have to be smart about it. It’s all about listening. Listening to your audience – in our case: students. It’s with this part where I still see many companies and organisations struggling. When I am asked to evaluate a web page, 9 times out of 10, this is the problem. The reason your web page or Twitter account is not effective, is because you’re not hearing about what your audience wants. You are only thinking about what you want to tell them.
Increased competition in the global higher education sector requires you to respond with adequate strategies for your institution and to evaluate and demonstrate your performance. One of the best ways to do this is to use collaborative benchmarking with peer universities. By reviewing your strengths and weaknesses and comparing the performance of your institution with other institutions you can learn how to improve enormously.