Key tactics for marketing your summer programme

  • Fee
    € 50 (member), € 80 (non-member)
  • Topic(s)
    • Marketing & recruitment

What's in store for you?

Gain practical tips and techniques to define an image for your summer school and individual programme offerings, and maximise the channels and networks to effectively market your offerings. This webinar has the unique benefit of offering the combined expertise of both an experienced higher education administrator with hands-on skills in developing, marketing and managing summer programmes as well as a higher education marketing expert who has helped institutions throughout Europe and North America market their programmes internationally.

The webinar will comprise of a presentation, video best practices, short exercises, polls, a case study and a Q&A session at the end. A “key takeaways” sheet that summarises the tips presented in the webinar will also be provided.

Is this webinar for you?

The webinar is aimed at professionals who are planning to launch or have very recently launched one or more academic summer programmes.

Learning outcomes

By the end of the webinar, you will be provided with:

  • The ability to identify and communicate the unique selling points of your programme(s)
  • Concrete tips to enhance the attractiveness of your programme offering and location
  • Best practices on responding to inquiries and applicants via e-mail and telephone
  • Techniques to better control not only your institution’s messaging about summer programmes but also what other individuals and institutions say about your programmes 

Trainers

Practical details