Invest your resources right! Strategies and tactics for successful marketing results

With the competition growing daily, it’s often hard to decide which marketing instruments will work best for your institution – and many of us are struggling with limited resources and budget cuts. Is spending big really the only thing that works in the competitive field of student recruitment? This session will look at how to spend your resources wisely and which low-cost techniques you can use to achieve valuable results. We will also give you some practical money-saving tips to take back home.

Topic

• Marketing and admissions
• Marketing and recruitment

Chair

• Olga Krylova, 

  E-Kvadrat Science&Education, Germany

Speakers

• Ilaria Bossi, 

  Università Cattolica del Sacro Cuore, Italy

• Menno Kramer, 

  Utrecht University, Netherlands