Poster 104

Data-driven student recruitment: Tips for getting started

  • Wednesday 27 Sept
  • Level 2, Level 2, Rotterdam Ahoy

Data has become central in marketing, with many higher education institutions starting their journey towards data-driven student recruitment. Not sure which first steps to take to become data-driven? Wondering how to create the foundations of a reporting system to guide your student recruitment? This poster shares tips on how to set realistic goals, how to measure and use data to drive recruitment efforts and how to become a data advocate within your institution.


  • Marketing and admissions
    • Marketing and recruitment


  • Alexandre Looten, 
    School of Business & Economics - Maastricht University, Netherlands