No silos here! Boosting communications between admissions, marketing and recruitment
- On demand
- Virtual
- Level: Beginner
- Related Expert Communities Marketing and Recruitment
University admissions, marketing and recruitment departments have different goals, strategies and initiatives but one major commonality: the international student. Problems arise when these units do not regularly communicate, share data and understand the need for cross-functional collaboration. In this session, experienced presenters will address the problems that can arise and offer real-life solutions using their university strategies as examples. Eliminate the silos and discover the solutions!
This session will be available to watch on-demand and will be broadcast during the virtual programme on Wednesday, 27 September at 14:00 CEST.
Topic
- Marketing and admissions
- Marketing and recruitment
Chair
-
Marybeth Gruenewald,
Educational Credential Evaluators (ECE), USA
Speakers
-
Joanna Kumpula,
Tampere University, Finland -
Ceren Genc,
Utrecht University, Netherlands