No silos here! Boosting communications between admissions, marketing and recruitment

University admissions, marketing and recruitment departments have different goals, strategies and initiatives but one major commonality: the international student. Problems arise when these units do not regularly communicate, share data and understand the need for cross-functional collaboration. In this session, experienced presenters will address the problems that can arise and offer real-life solutions using their university strategies as examples. Eliminate the silos and discover the solutions!

This session will be available to watch on-demand and will be broadcast during the virtual programme on Wednesday, 27 September at 14:00 CEST. 

Topic

• Marketing and admissions
• Marketing and recruitment

Chair

• Marybeth Gruenewald, 

  Educational Credential Evaluators (ECE), USA

Speakers

• Joanna Kumpula, 

  Tampere University, Finland

• Ceren Genc, 

  Utrecht University, Netherlands