Session VIRT05

No silos here! Boosting communications between admissions, marketing and recruitment

University admissions, marketing and recruitment departments have different goals, strategies and initiatives but one major commonality: the international student. Problems arise when these units do not regularly communicate, share data and understand the need for cross-functional collaboration. In this session, experienced presenters will address the problems that can arise and offer real-life solutions using their university strategies as examples. Eliminate the silos and discover the solutions!

This session will be available to watch on-demand and will be broadcast during the virtual programme on Wednesday, 27 September at 14:00 CEST. 


  • Marketing and admissions
    • Marketing and recruitment


  • Marybeth Gruenewald, 
    Educational Credential Evaluators (ECE), USA


  • Joanna Kumpula, 
    Tampere University, Finland
  • Ceren Genc, 
    Utrecht University, Netherlands