How to build a university from scratch: A case study of Haarlem Campus

Haarlem Campus, the Netherlands’ newest university of applied sciences, is a joint venture between the SRH universities in Germany and the Global School for Entrepreneurship in the Netherlands. This poster session will provide insights on starting a university from scratch: how to create programmes, build a recruitment funnel and found a state-of-the-art campus. Haarlem Campus welcomed its first group of students in October 2022 and has ambitious goals for the future.

Topics

• Marketing and admissions
• Marketing and recruitment
• Partnerships
• Strategic partnerships