Poster 103

How to build a university from scratch: A case study of Haarlem Campus

  • Wednesday 27 Sept
  • Poster area, Level 1, Rotterdam Ahoy

Haarlem Campus, the Netherlands’ newest university of applied sciences, is a joint venture between the SRH universities in Germany and the Global School for Entrepreneurship in the Netherlands. This poster session will provide insights on starting a university from scratch: how to create programmes, build a recruitment funnel and found a state-of-the-art campus. Haarlem Campus welcomed its first group of students in October 2022 and has ambitious goals for the future.


  • Marketing and admissions
    • Marketing and recruitment
  • Partnerships
    • Strategic partnerships