Poster 311

Measuring business schools by culture: How did we do it and what did we find out?

  • Thursday 28 Sept
  • Poster area, Level 1, Rotterdam Ahoy

The MBA connection platform Unimy has carried out research into business school organisational culture and the methodology behind it. This poster explains how we defined and measured culture within business schools and what we discovered about the dynamics that cultivate diversity and internationalisation. Not only do these results provide insights for business school leaders, but our research also offers a model for measuring cultural dynamics within other education institutions.


  • Research on internationalisation
  • Leadership, strategy and policy
    • Strategic planning


  • Madeleine Corcoran, 
    Advent Group, Bulgaria