Session 04.05

Marketing and Recruitment presents: AI generated content in higher education marketing

Would you let a machine write your marketing content? Content generating AI based on machine learning went from funny gadgets to professional tools used in marketing in under a year. How can you use them in higher education student recruitment? This session provides participants with a comprehensive overview of the role of AI in higher education marketing, including best practices and ethical considerations.


  • Relevant to all


  • Monique Swennenhuis, 
    Hanze University of Applied Sciences, Netherlands


  • Kimmo Kuortti, 
    Oulu University of Applied Sciences, Finland
  • Alejandra Otero, 
    NEO Academy, USA