Session 04.05
Marketing and Recruitment presents: AI generated content in higher education marketing
- Wednesday 27 Sept
15:30-17:00 - Dock 10A, Level 2, Rotterdam Ahoy
- Related Expert Communities Marketing and Recruitment
Would you let a machine write your marketing content? Content generating AI based on machine learning went from funny gadgets to professional tools used in marketing in under a year. How can you use them in higher education student recruitment? This session provides participants with a comprehensive overview of the role of AI in higher education marketing, including best practices and ethical considerations.
Topic
- Relevant to all
Chair
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Monique Swennenhuis,
Hanze University of Applied Sciences, Netherlands
Speakers
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Kimmo Kuortti,
Oulu University of Applied Sciences, Finland -
Alejandra Otero,
NEO Academy, USA