Marketing and Recruitment presents: AI generated content in higher education marketing

Would you let a machine write your marketing content? Content generating AI based on machine learning went from funny gadgets to professional tools used in marketing in under a year. How can you use them in higher education student recruitment? This session provides participants with a comprehensive overview of the role of AI in higher education marketing, including best practices and ethical considerations.

Topic

• Relevant to all

Chair

• Monique Swennenhuis, 

  Hanze University of Applied Sciences, Netherlands

Speakers

• Kimmo Kuortti, 

  Oulu University of Applied Sciences, Finland

• Alejandra Otero, 

  NEO Academy, USA