Poster 105

The student journey: Understanding international students’ decision-making processes

  • Wednesday 27 Sept
  • Poster area, Level 1, Rotterdam Ahoy

The journey of an international student, from deciding they want to study abroad to accepting an offer, is a bumpy ride, situated at the intersection of various marketing channels. It doesn’t neatly coincide with application windows, instead taking an average of 16 months and involving multiple stakeholders. This poster visualises the journey to help you understand its particularities and its ever-changing nature, so that you can recruit not only enough students but the right ones as well.


  • Marketing and admissions
    • Marketing and recruitment


  • Julian Leu, 
    Studyportals, Netherlands
  • Gyles Hawkins, 
    Studyportals, Netherlands