Opening keynote speaker: Simon Anholt


Simon Anholt has advised the presidents, prime ministers and governments of 55 countries during the last 20 years, helping them to engage more imaginatively and effectively with the international community. His mission is ‘to make the world work better’ and change the way countries work by encouraging their leaders to think about the global impact of their actions.

He also publishes the Good Country Index, a survey that ranks countries on their contribution to humanity and the planet, and in 2016 launched the Global Vote, which enables anybody in the world to vote in the elections of other countries. When opened up to the world, the 2016 EU ‘Brexit’ referendum and the US presidential election had very different results! 

Simon’s TED talk launching the Good Country Index has received 5.6 million views and was rated the #6 “most inspiring” of all time by TED viewers. He has written five books about countries, cultures and globalisation and the likes of DreamWorks, Nike and monarchs have all been beneficiaries of his unique approach to leadership and entrepreneurship.

Opening Plenary keynote address

During the Opening Plenary, Simon implored us to work together to rethink our approach in the “age of the long challenge”. He asked us to unite across borders to educate a ‘good generation’ to tackle global challenges.