Poster session 324

How to promote effectively during international education fairs?

  • Thursday 26 Sept
  • Hall 3, Level 0, Messukeskus Expo and Convention Centre

In today’s digitised world, direct marketing may seem less important, but face-to-face meetings have a significant impact on the decision-making process of prospective students, which is why higher education institutions still attend international fairs. The question, however, is how they can make the most of their presence at these events? The poster showcases the ‘three-stage process’ of international promotion employed during international education fairs.


  • Marketing & recruitment
  • Student experience


  • Malwina Górecka, 
    Polish National Agency for Academic Exchange, Poland


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