Session 01.09

Campfire: How to use storytelling techniques to bring alumni success to life

  • Tuesday 24 Sept
    16:00-17:00
  • Campfire pod 01, Level 1, Messukeskus Expo and Convention Centre
  • Level: all
  • Related Expert Communities Alumni Relations

We all love spotlighting our successful alumni, but are we making their achievements look too easy? Too perfect? The essence of a good story involves struggle, so how do we tell authentic stories about how our alumni got to where they are while still maintaining our institution’s brand reputation? Join us to explore how to go beyond the standard student testimonial (aka alumni success story) and articulate genuine stories of student life and future success.

Topics

  • Marketing & recruitment
  • Learning, teaching & curriculum

Chair

  • Jacqueline Kassteen, 
    Jackfruit Marketing and FruitFame.com, United Kingdom

Speaker

  • Campfire attendees