Session 06.01

How to develop your international strategy: top-down or bottom-up?

  • Thursday 26 Sept
  • Room 101AB, Level 1, Messukeskus Expo and Convention Centre
  • Level: beginner
  • Related Expert Communities Strategy and Management

Sooner or later, most universities will engage in developing an international strategy. There are two ways to approach this: one is top-down and the other is bottom-up. In this session, both approaches will be discussed with presenters exploring the top-down ‘leadership approach’ as well as the bottom-up ‘grass roots’ one. Together with audience participants, we will discuss the characteristics, advantages and disadvantages of each approach.


  • Leadership & strategy


  • Ian Thomson, 
    University of Glasgow, United Kingdom


  • Wessel Meijer, 
    Radboud University, Netherlands
  • Ivan Prostakov, 
    Higher School of Economics, Russian Federation


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