Workshop 14

Rethinking recruitment and agent engagement

Are you involved in marketing and student recruitment for your higher education institution? Do you want to make your recruitment strategy work even harder, increasing its sophistication and efficiency? It the answer to those questions is ‘yes’, then this workshop is for you. Participants will leave with an ideal mix of activities and communication channels to deliver a truly effective higher education marketing and recruitment strategy. Presenters will provide an overview of the added value that recruitment agencies can bring to the mix, supplying insights on how to maximise effectiveness when working with agents, as well as how to ensure your institution stands out from the crowd.

Learning outcomes

• Develop critical thinking skills in support of recruitment strategies
• Generate a set of creative ideas to help you overcome the barriers to success
• Find out how to develop a unique value proposition that’s specific to your market and potential target audience
• Understand how to work with recruitment agents to best effect


  • Marketing & recruitment
  • Leadership & strategy


  • Michael Henniger, 
    Langara Centre for Entertainment Arts, Canada


  • Olga Krylova, 
    HSE University - St. Petersburg, Russian Federation
  • Michelangelo Balicco, 
    Università Cattolica del Sacro Cuore, Italy