Session 04.17

The human factors influencing international study choice: parents, reviews and testimonials

  • Wednesday 25 Sept
  • Room 3E, Level 0, Messukeskus Expo and Convention Centre
  • Level: all
  • Related Expert Communities Marketing and Recruitment

The next generation of students has never known a world without technology, yet what the next generation craves more than ever is a personal connection. Consequently, while they have all the data at their fingertips, they often rely on people when making important life-changing decisions, such as whether to study abroad and, of course, where to do so. This session explores the main influencers that play a role in study choice: parents, other students’ experiences, and the university’s alumni.


  • Marketing & recruitment
  • Student experience


  • Michelangelo Balicco, 
    Università Cattolica del Sacro Cuore, Italy


  • Rob Jansen, 
    Studyportals, Netherlands
  • Jobert Abueva, 
    Educational Testing Service (ETS), USA


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