Session 03.02

Marketing and Recruitment presents: What's on the horizon? Lessons from market leaders

  • Wednesday 25 Sept
    13:30-15:00
  • Room 3E, Level 0, Messukeskus Expo and Convention Centre
  • Level: all
  • Related Expert Communities Marketing and Recruitment

Innovation in marketing and recruitment is born through looking at familiar problems from new perspectives. Businesses and organisations are tackling some of the same issues that HEIs face. This session introduces leading marketing and branding professionals from industries with global audiences and asks them to identify the next big market trends. They are joined by university marketing and recruitment experts to discuss what universities can learn from outside the industry.

Topic

  • Marketing & recruitment

Chair

  • Joanna Kumpula, 
    Finnish National Agency for Education EDUFI, Finland

Speakers

  • Joachim Ekstrom, 
    Uppsala University, Communication Department, Sweden
  • Laura Kamras, 
    Ministry of Foreign Affairs, Finland
  • Yacine Samb, 
    Google, Finland
  • Jessica Winters, 
    Utrecht University, Netherlands
  • Tim Rogers, 
    The American University of Paris, France
  • Reija Laaksonen, 
    Fazer, Finland