Marlies Overbeek

University of Twente, the Netherlands
  • Areas of expertise
    • Marketing & recruitment
  • Social link
Marlies Overbeek

Marketeer with a keen eye on what it takes internally for universities to gain international ground

Marlies Overbeek works as Senior Marketing Adviser at the University of Twente, the Netherlands, where she heads a team of 10 marketing and communication professionals working on the university’s internationalisation goals. After working on organisational change at Delft University of Technology, Marlies started building Delft’s international presence in 2005. Since her return to the University of Twente in 2012, she works on the marketing and recruitment of graduate students and continues to develop the university’s international policy and activities. Her interests closely involve building bridges within the university to facilitate enrolment of qualified students. In the past, Marlies has been a board member of the Dutch higher education marketeer network DHENIM. She holds a bachelor’s degree in International Business and Languages from Hogeschool van Arnhem and Nijmengen, and a master’s degree in Communication from the University of Twente, both in the Netherlands. Marlies follows regular trainings to improve her leadership and project management skills. She is a Steering group member in the EAIE Expert Community Admission and Recognition.