Herwig Dämon

Herwig is Head of Public Affairs and Communication at the University of St. Gallen in Switzerland. Prior to this he was Head of Communications at the University of Liechtenstein, Principality of Liechtenstein. In his roles he oversees the university’s branding, communications and marketing activities. His team provides communications and marketing consultancy services to internal partners. He holds a Master’s degree in German philology, psychology and communications as well as a degree in public relations, both from University of Vienna, Austria. Prior to joining the University of Liechtenstein in 2011, Herwig held positions as head of communications at an international medical foundation in Davos. He also worked as chief communications officer at a globally active Swiss industrial company. In the higher education field, he has been advocating an experience-centred communications and marketing strategy with a focus on brand ambassadors. Herwig was a session speaker and workshop facilitator at multiple EAIE Conferences and was elected as Steering group member of the Expert Community Marketing and Recruitment for the 2022–2024 term.