Bertrand Laborde

Since 2009, Bertrand Laborde has been working with universities to help them increase the success of their marketing actions and solve their international recruitment challenges. He has been focusing on using new methods and technologies to accurately measure and improve performance of higher education marketing. Bertrand has gained experience in working with mostly European universities to increase the success of their marketing activities, writing and presenting on the topic multiple times. Bertrand graduated in 2011 from a double degree Master’s programme in Industrial Engineering between Grenoble Institute of Technology, France and Eindhoven University of Technology, the Netherlands. Bertrand has attended all EAIE Conferences since Copenhagen in 2011 and was Chair of the Expert Community Marketing and Recruitment from 2020 to 2022.