Session 07.02

Spotlight on: Marketing and value proposition

Keeping pace with changing student expectations and shifting contexts has never been more vital or more challenging, and it’s kicked up all kinds of good questions. What has the pandemic taught us about evolving student interests? What are some of the best approaches to online marketing, framing new value propositions and developing new branding strategies with and for students? You have questions; this Spotlight session has examples and advice!


  • Marketing & recruitment


  • Diederich Bakker, 
    Hanze University of Applied Sciences, Groningen, Netherlands


  • Gerrit Bruno Blöss,, Germany