Session 05C
Universities’ evolving value proposition in a post-COVID world
- On demand
- Virtual
- Related Expert Communities Marketing and Recruitment Strategy and Management
As the COVID-19 crisis wrought havoc on international student funnels, it left both universities and entire countries struggling to formulate their new and improved value propositions for international students with changed expectations. In this session, we will look at trends and case studies of both universities and countries and reflect on the (changed) value that our institutions can offer for future international students.
Topics
- Marketing & recruitment
- Student experience
Chair
-
Raul Ranne,
ACA - Academic Cooperation Association, Belgium
Speakers
-
Eero Loonurm,
Estonian Agency for Education and Youth, Estonia -
Louise Staunton,
Trinity College Dublin, Ireland