Session 05C

Universities’ evolving value proposition in a post-COVID world

As the COVID-19 crisis wrought havoc on international student funnels, it left both universities and entire countries struggling to formulate their new and improved value propositions for international students with changed expectations. In this session, we will look at trends and case studies of both universities and countries and reflect on the (changed) value that our institutions can offer for future international students.


  • Marketing & recruitment
  • Student experience


  • Raul Ranne, 
    ACA - Academic Cooperation Association, Belgium


  • Eero Loonurm, 
    Estonian Agency for Education and Youth, Estonia
  • Louise Staunton, 
    Trinity College Dublin, Ireland