Session 06.08

Inviting everyone to the table: how to approach inclusivity in higher education marketing

The ongoing identity diversification is based not only on national or regional cultures but increasingly on ethnicity, gender, sexuality and social awareness. As we fine-tune our recruitment campaigns, we must consider more diversified and nuanced identities in order to attract international students. But do we know how to consciously take into account the complex identities of candidates? This session will explore diversity and inclusivity in marketing.


  • Marketing & recruitment
  • Leadership & strategy


  • Magdalena Kozula, 
    Coimbra Group of Universities in Brussels, Belgium


  • Kimmo Kuortti, 
    Oulu University of Applied Sciences, Finland
  • Marija Mitic, 
    European Commission, Belgium