Connections count even more now: enhancing engagement with incoming students to maximise yield

Prospective students have many options when choosing a university, and they can often be convinced to attend one over another if they’re provided with a unique experience. This session will show how students are more likely to enrol at your university if you can increase their engagement with student ambassadors and your campus community, increase your degree programme’s alignment to the employment market and provide differentiated resources to help support them in their professional careers.

Topics

• Marketing & recruitment
• Student experience

Chair

• Amelia Pavlik, 

  Georgia Institute of Technology, USA

Speakers

• Christopher Connor, 

  University at Buffalo, The State University of New York, USA

• Dora Longoni, 

  Università degli Studi di Padova, Italy