Session 09.01

Bridging the social gap to boost the recruitment funnel

At Uppsala University and Utrecht University, we are increasing our return on our marketing investment, converting admitted students into enrolments and giving all students a warm welcome. In this session, we will show that social connections play a vital part in a student’s decision to convert from admission to enrolment, with more than 70% saying they are more likely to choose a university where they already have connections. Boost your recruitment funnel through social impact!


  • Marketing & recruitment
  • Student experience


  • Joachim Ekstrom, 
    Uppsala University, Communication Department, Sweden


  • Jessica Winters, 
    Utrecht University, Netherlands
  • Cornelis den Hartog, 
    Goin', Netherlands