Workshop 05

Reimagining recruitment: creative tactics to enrol students (Sold out)

The COVID-19 global pandemic has forced us to re-think how we recruit and enrol students to support our internationalisation goals. While external competition and challenges outside of our control exist, there are numerous creative tactics within our existing reach to successfully recruit and enrol students but are often not being leveraged. In fact, many are within our own existing inquiries and applications.In this session, we will trainee attendees on a combination of creative and innovative "student journey" recruitment related tactics. Workshop participants will engage in interactive discussions and be provided numerous tangible takeaways that can be applied at their home universities.

Topics

  • Marketing & recruitment
  • Admissions & accreditation

Speakers

  • Dora Longoni, 
    Universit√† degli Studi di Padova, Italy
  • Christopher Connor, 
    University at Buffalo, The State University of New York, USA