Session 06.09

Little money and limited resources? Strategies and tactics for successful low-budget marketing

The options for marketers keep growing and the number of commercial organisations offering their services to higher education institutions can be overwhelming. Is spending big really the only thing that works in the competitive field of student recruitment? This session will look at how to use a small marketing budget to achieve results, and we will give some practical money-saving tips to take back home.


  • Marketing & recruitment


  • Joanna Kumpula, 
    Tampere University, Finland


  • Olga Krylova, 
    E-Kvadrat Consulting & Media GmbH, Germany
  • Anna Hyrkas, 
    University of Helsinki, Finland