Session 05A

Seven online marketing myths: debunked!

Why is it not always better to get more clicks? And why did your last-minute marketing push not yield immediate enrolments? Marketers not only need to make the right choices but also need to explain and defend them to other stakeholders, including non-marketing colleagues. In this session, we will showcase universal online marketing ‘truths’, reveal why or when they don’t actually hold true, and give hands-on advice about what you can do to boost the success of your online marketing activities.


  • Marketing & recruitment


  • Mats Engblom, 
    University of Helsinki, Finland


  • Gerrit Bruno Blöss,, Germany