For many higher education institutions, it seems that getting photos just right is one of the hardest parts of creating marketing collateral. However, they are one of the most critical components of your international recruitment strategy. After all, the reason you created marketing collateral in the first place is to persuade prospects to take action such… Read more »
Posts By: Megan Brenn-White
In the USA and Europe, where nationalist rhetoric, fear of terrorism and hate crimes are on the rise, it’s more important than ever for higher education institutions to communicate to prospective international students that they are welcome on campus, are a valued part of the community and will be kept safe.
Universities are becoming increasingly aware of the need to manage their brand across diverse departments, programmes, and divisions. More and more, there are written guidelines governing how to use the logo, fonts, or colours, but the words themselves often fall through the cracks. Yet an editorial style guide is a critical part of ensuring that… Read more »
Many institutions and programmes worry about how they can show how different they are from their competitors, which makes certain logical sense. If prospects are considering a number of options (as they do!), it feels right that you’d have to show them exactly why your programme stands out. Here’s the problem with that approach: higher… Read more »
Translation quality can dramatically impact the way a prospective student, partner institution, or other important audience perceives your institution. Universities devote ample time and money translating their marketing materials to reach their international audiences – so how is it that many still end up publishing subpar translations? Here are five common pitfalls to avoid in… Read more »