Content marketing: How to succeed in international student recruitment

A thoroughly developed content strategy can help your university to meet prospective students’ needs and expectations, reach international student recruitment goals and foster your brand. Beyond buzzwords, developing content marketing in higher education helps you to understand the typical human behaviour along the student recruitment funnel, create valuable content answering students’ needs and questions, and understand motivational factors among students. This workshop will outline how content marketing, which comprises a set of integrated tools between related areas of activity, can position your university as a trustworthy institution in international recruitment.