Profiling the professional

The first volume of the EAIE’s new e-publication series, Profiling the professional, maps out the role of international marketing and recruitment professionals at European higher education institutions in the midst of digital developments, government policy changes and increased global competition. This publication highlights findings that can be used as a benchmarking tool for institutions and professionals interested in developing strategies for streamlined marketing and recruitment activities and ensuring better staff development opportunities. It covers international marketing and recruitment in the institutional structure, strategy and targets, effective marketing methods, individual and institutional challenges, as well as future developments.