Session 08.09

So you have experienced bad sales people, but are you a good buyer?

Are you new in a position where you are required to buy services for marketing and student recruitment? Perhaps you have experience in the field, but not in this position, or your experience comes from a non-HE context. You know what works in marketing and you know how to grow the numbers, but is that what your in-house customers want? Do you know what the service you are buying will deliver? These and other questions will be dealt with in this session by three seasoned experts.

Topics

  • Marketing & recruitment
  • Leadership & strategy

Chair

  • Kimmo Kuortti, 
    Oulu University of Applied Sciences, Finland

Speakers

  • Herwig Dämon, 
    University of Liechtenstein, Liechtenstein
  • Thomas Wilmot, 
    International Student Admissions Service, United Kingdom