Session 06.09

What's in it for me? Introducing two student ambassador programmes from student ambassadors' point of view

  • Thursday 26 Sept
  • Room 203, Level 2, Messukeskus Expo and Convention Centre
  • Level: intermediate
  • Related Expert Communities Marketing and Recruitment

Peer-to-peer engagement has become an integral part of the daily student recruitment and marketing activities in many institutions. Even so, we rarely include the student ambassador perspective and the significance of training future alumni. In this session, we’ll take a sneak peek at student ambassadors' point of view: what do students really do, how do they perceive an ambassador programme and what do they gain from participating?


  • Marketing & recruitment
  • Mobility


  • Sanna Heikkinen, 
    University of Oulu, Finland


  • Guido De Wilde, 
    University of Amsterdam, Netherlands
  • Sergei Kopytin, 
    University of Oulu, Finland
  • Claire ter Veer, 
    University of Amsterdam, Netherlands


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